Issues Management is a method by which an organisation gathers the intelligence required with which to build and develop the relationships it needs for best working and a strong reputation.
An issue can be positive or negative; related to the company, a staff member, or the community or sector within which they work. All relevant issues should be treated as opportunities to take action, possibly to create positive events and always to better develop communication plans. Managing issues well can often mean not having to manage a crisis or, as Mike Regester used to say, an issue ignored is a crisis ensured....
At Ashley Public Relations we facilitate issues management groups in a number of organisations and lead training to help others to run their own teams.