Issues are opportunities for reputation.

Relationship Building

Relationships can be delicate and even the strong ones need to be regularly nourished. Once working relationships are established, an organisation needs to find ways, probably using issues management, to refresh and rejuvenate the conversations and exchanges required to keep them alive and meaningful.

Strong relationships are the best insurance against the negative effects of any crisis, whether they are accidental or caused by the organisation itself and they will always oil the wheels of day to day smooth running.